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'Plain English is not just a question of getting some belly laughs at the expense of the bureaucracy, or saving John and Jill Citizen from unnecessary inconvenience or suffering because authority can't or won't communicate intelligibly; it goes deeper than that. Gobbledygook may indicate a failure to think clearly, a contempt for one's clients, or more probably a mixture of both. A system that can't or won't communicate is not a safe basis for a democracy.'
Michael Shanks, former chairman of the UK National Consumer Council
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| 'I have had the pleasure of working with the Businesswriters & Design team on many and varied communications projects over the past eight years. I've always appreciated the professional way in which they go about their business. They focus, first and foremost, on finding solutions to make their clients' lives easier. Their copywriting and graphic design work is outstanding. Most of all I appreciate their strategic approach, which supports the long-term goals of the organisations they're working with, and their intelligent planning.' |
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Pauline Gregg
Head of Sustainability & Public Affairs, Stakeholder Relations, St.George Bank |
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| Writing workshops |
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Hundreds of people from some of Australia's biggest companies have attended our courses on:
Better Business Writing
Strategic Writing
Courses are held inhouse and tailored to ensure the content is relevant to participants.
For more information please contact us or call 02'9488'3200
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| Published articles |
Old King Coal,
Development Asia, No 8,
July-Sept 2010
Contact Sports,
The Deal, Vol 3/No 5,
June 2010
A growing hunger: food security in Asia,
Development Asia, No 7,
April-June 2010
A class of his own,
CEO Agenda, Vol 9,
April 2009
Inperspective,
Issue 1, 2009
Investors save lives and make money with vaccine bonds, Development Asia, No 3, April 2009
A day in the life of Queen Mary, Reader's Digest, May 2009
Rising to the challenge,
CEO Agenda, Vol 8,
December 2008
All options open,
CFO, July 2008
The power to move,
CFO, July 2008
People, planet, profit
CFO, April 2008
Carbon soot print,
CFO, April 2008
Transparency prizes welcomed,
CFO, April 2008
Black gold, slim margins,
CFO, March 2008
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| Why writing in plain English is so important |
| English is an accommodating language in perpetual flux, and critics of business-speak don't always understand the complexities and nuances of business and political environments. Right? |
| Read more... |
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| How to get the best out of an interview |
| Because of budget and time constraints, people handling interviews often do so in less than ideal circumstances. But you don't need a degree in journalism to be an effective interviewer; just keep a few principles in mind. |
| Read more... |
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| The arcane art of ad writing |
| Recently the creative skills of the Businesswriters & Design team were tested by a client brief. "Can you come up with an ad campaign for four different products?" No problem. Along the way we sifted the ingredients an ad campaign must have if it's going to sell products or services effectively. |
| Read more... |
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| Ask Amanda |
| Q. Where I am using a colon in a sentence to introduce a question, should that question begin with a capital letter? |
| Read more... |
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| Need help with your communications? |
Here's what we're currently working on:
Employee communications: Communication audit/strategy for the Australian Energy Market Commission; health and occupational safety campaigns for Kurnell Refinery; VQM and HACCP manuals for Manassen Foods; Mission Australia's RoadMap magazine; eBay's Asia Pacific magazine; and Better Business Writing and Strategic Writing training.
Investor/stakeholder communications: Annual and/or sustainability reports for Landcom, Australian Human Rights Commission, Integral Energy and the Australian Energy Market Commission.
Business-to-business/marketing communications: St George Bank's sustainability website; Macquarie Matters (Macquarie University's alumni magazine), Mission Australia's Transformations; and member of Australian Tax Office's preferred supplier panel. |
| To find out what we can do for you please email
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or call us on 02 9488 3200 |
|
| Read our blog |
Five tips for better speeches
The first speech I ever wrote was for a chairman of a bank. I'd written the letter to shareholders in his annual report and he asked me to prepare his speech for the annual general meeting. I accepted with alacrity. When the day of the AGM arrived... |
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Peter had also been a journalist who valued clear writing.
I've just happened upon your website, and feel thoroughly refreshed and enthused about writing again.
I also love design. What a find this website is!
Thank you.
Helen BergenQuote