Friday, 15 June 2012

This one-day course focuses on the key principles of good writing in the business context, in particular the challenges of strategic writing, whether it be in customer, employee or other key stakeholder communications.

In this course, you will learn how to:

• Clarify the purpose of your communication before you communicate

• Identify your audiences

• Select the most effective communication medium

• Organise your information to follow a logical sequence

• Keep your target audiences engaged

There will also be plenty of fun and informative writing exercises throughout the day to enable you to apply what you have learned from the topics covered in each section.

About the trainer

Derryn Heilbuth has presented dozens of business writing courses over the past 20 years, following an earlier career in newspaper, magazine and television journalism, and corporate communications. Before founding Businesswriters & Design, Derryn was Publications Editor at Westpac Banking Corporation. She is also the author of a book on business and has taught literature and communications at university and TAFE. Derryn has a Masters degree in journalism.

Course details

When: Friday, 15 June 2012

Time: 9am – 5pm

Where: UNSW CBD Campus, Level 6, 1 O'Connell Street, Sydney

Cost: $600 + GST

How to register: Click here to download a registration form

Enquiries: Tel. (02) 9488 3200 / Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Monday, 16 April 2012 14:15

Chris Chatfield joins Businesswriters & Design (BWD) in the position of Design Director, covering for Katrina Pitkin who is on maternity leave for 12 months.

Chris has over 14 years’ experience in the corporate graphic design industry, working both in print and digital, including branding and brand rollout, annual reports, corporate brochures and materials, and exhibition design. On the back of agency roles that include Ross Barr & Associates, Mainspring and Wardour, as well as professional services firm KPMG and investment bank UBS, he has gained in-depth knowledge of taking design projects from concept and design through to production and delivery.

Chris hails originally from the United Kingdom and has a Bachelor of Arts degree in Design from Anglia University.

Friday, 13 April 2012 14:15

After calling Sydney’s North Shore ‘home’ for more than 20 years, Businesswriters & Design (BWD) recently relocated to new premises in the heart of the CBD.

Now in a newly refurbished space on the corner of George and Bridge streets, we are closer to our many Sydney-based clients which include eBay, Lion (formerly Lion Nathan), Caltex Australia, the Australian Energy Market Commission, Mission Australia, and mining and resources company Astron Limited.

BWD’s relocation to the city was an integral part of the company’s longer-term business strategy and is already showing results. BWD Managing Director and founder Derryn Heilbuth said the agency had been seeking suitable CBD premises for a while to be closer to clients for more impromptu meetings and catch-ups. “This is exactly what’s been happening, and our client relationships are flourishing,” Ms Heilbuth said.

“We love our new fit-out, which was designed in accordance with our own corporate design principles and operational requirements. The view of the grand Burns Philp sandstone building in Bridge Street adds a wonderful dimension to our interior space. Our boardroom features a striking full-size wall graphic designed by our own design team, which we believe showcases our corporate design expertise.”

BWD’s relocation follows strong business performance over the past twelve months. In the last quarter of 2011 the agency was appointed to write and design Lion’s sustainability report and supporting communications, write Santos’s sustainability report, and was appointed to a panel to supply creative and design services to 32 participating government departments and agencies. Since then BWD has also produced a suite of communications collateral for ASX-listed mining company Astron Limited, including an information memorandum and booth panels and brochures for a major mining finance exhibition in Hong Kong.

Friday, 28 October 2011 14:15

Businesswriters & Design (BW&D) has been included on a major Australian government panel of providers of creative and design services, following an official tender process.

Set up under the auspices of the Department of Human Services, of which Centrelink forms part, the panel of approved providers will supply creative and design services to 32 participating government agencies, which include the departments of Human Services, Foreign Affairs and Trade, Immigration and Citizenship, Defence, Health and Ageing, as well as other government agencies such as Austrade, the ACCC, Murray Darling Basin Authority, the Fairwork Ombudsman, and the Australian Bureau of Statistics. The panel will run for two years, until the end of October 2013.

BW&D has been approved to provide the participating government agencies both graphic design (including web and forms design) and editorial services (including authoring, editing and proofreading).

“We are delighted with our inclusion on this significant government panel,” said Ms Derryn Heilbuth, Managing Director of BW&D. “Being one of only a handful of providers on this panel that supplies graphic design as well as editorial services demonstrates BW&D’s unique market position of being able to offer clients both design and writing under one roof.”

Thursday, 16 June 2011 18:45

Businesswriters & Design recently donated a collection of over 200 annual reports dating back to 1990 to the State Library of New South Wales, including some from blue-chip ASX-listed companies like IAG, Challenger Financial Services, Ridley Corporation, Caltex Australia, Unwired and GrainCorp.

The collection of annual reports represents a fascinating if not somewhat forgotten insight into a period of Australia’s corporate history. They were uncovered in a recent clean-out of Businesswriters & Design’s archives in preparation for our imminent relocation from our long-time home on Sydney’s North Shore to the CBD.

“Australian history books are peppered with details of significant political, social and economic events, but we often forget that business enterprises make history too, and corporate history is often left undocumented,” said Derryn Heilbuth, founder and managing director of Businesswriters & Design.

“The annual reports we have donated to the NSW State Library provide a great insight into some of the highs and lows of Australian corporate history over the past two decades, with some of the companies no longer even in existence, having either been acquired by others, or gone into receivership,” Ms Heilbuth said.

Friday, 10 June 2011 18:45

Evan Petrelis joins Businesswriters & Design in the position of General Manager, on the back of encouraging and sustained business growth in recent months. In his new role here, Evan will be responsible for, amongst others, new business development, project management and the general running of the business – to allow the rest of the Businesswriters & Design team to continue doing what they love most: producing wonderful work for our clients!

Evan’s background is in public relations consulting and corporate communications, following a 15-year career in that profession in Australia, the United Kingdom and South Africa. He spent the past seven years at one of Australia’s leading independent public relations consultancies, Sefiani Communications Group, most recently as a director. The sectors he has worked in include professional services, law, engineering, financial services, aviation, and travel and tourism, and has worked in organisations including PricewaterhouseCoopers, Airbus, McKinsey & Co. and the Law Society of England and Wales.