Next course: Better Business Editing
FRIDAY, 24 MAY 2013
Editing is a vital part of the written communication process. In fact, people equate shoddy copy with second-rate organisations. Whether editing your own work or reviewing the work of others, possessing good editing skills will ensure that your organisation’s written communications are clear, polished and error-free.
Our one-day Better Business Editing course takes participants through the three layers of the editing process: structural editing to get the big picture right; copy editing to improve each sentence; and proofreading to eliminate the last stubborn errors.
What you will learn:
• Assessing a document for tone and overall structure
• Ensuring that the content focuses on the key messages and there are no gaps
• Getting the basics right: grammar, punctuation and spelling
• Editing sentences for clarity and style
• Using style guides and style sheets
• Proofreading for accuracy and consistency
There will also be plenty of fun and informative writing exercises throughout the day to enable you to apply what you have learned from the topics covered in each section.
About the trainer
Tony Spencer-Smith, one of the most experienced corporate writers, editors and trainers in Australia, developed and delivers this course for Businesswriters & Design’s clients. Tony is also an award-winning novelist and former Editor-in-Chief of Reader’s Digest magazine. He has delivered training courses to many hundreds of people from numerous organisations including the ABC, Allianz, AMP, Macquarie Bank, Merck and Optus.
When: Friday, 24 May 2013
Time: 9am – 5pm
Where: UNSW CBD Campus, Level 6, 1 O'Connell Street, Sydney
Cost: $600 + GST
How to register: Click here to download a registration form
Macquarie University alumni magazine goes digital and interactive
08 NOVEMBER 2012
Businesswriters & Design (BWD) has used its unique proprietary web application to publish the latest issue of Macquarie University’s alumni magazine in a digital format. The Summer 2012-13 edition of Macquarie Matters Interactive, whose content was also written by BWD, features stories on a selection of Macquarie alumni who are achieving extraordinary things in their personal and professional lives.
The interactive digital magazine, which was sent to around 65,000 Macquarie University alumni and supporters, allows readers to email articles, as well as to share them on Facebook, LinkedIn and Twitter. Readers can also comment on the articles and participate in reader discussion topics.
To help clients meet changing reader behaviours and demands, BWD’s publishing web application allows readers to view and interact with publications such as reports, magazines, newsletters and brochures through a number of media, including desktops, mobiles and tablet devices (e.g. iPad) and it is also disability-friendly.
Click here to view the latest issue of Macquarie Matters Interactive.
eBay report reveals stellar growth of China exporters
26 NOVEMBER 2012
The inaugural eBay Inc. Greater China Exporters’ Index, written and designed by Businesswriters & Design, shows that eBay and PayPal are enabling global commerce opportunities for businesses in Greater China and revolutionising the way they interact with global buyers.
The report, which was produced by BWD in both an English- and Chinese-language design format, is based on internal data and an online survey conducted by global market research agency AC Nielsen of eBay sellers and PayPal merchants based in China, Hong Kong and Taiwan.
The index reveals that large eBay sellers and PayPal merchants in Greater China have experienced breathtaking revenue growth of 68% and 35% respectively in the year to end of June 2012. In Mainland China, large eBay sellers and PayPal merchants have reported sales growth of 93% and 48% respectively. Top categories for large eBay sellers are consumer electronics; clothing and accessories; cell phones and accessories; jewellery, gems, watches; and auto parts.
To read the reports, see:
English version: http://www.bdkread.com/uploads/issue_files/eBay_GCEI_2012_English.pdf
Chinese version: http://www.bdkread.com/uploads/issue_files/eBay_GCEI_2012_Chinese.pdf