Caltex's workplace giving campaign

For Caltex’s workplace giving campaign, Businesswriters & Design was asked to create and produce an internal marketing campaign that would explain the scheme to employees and encourage them to donate. Via an internal email survey we asked employees to participate in the naming of the scheme and to choose the kinds of charities they wished to support. We then created and designed a logo and theme for the campaign and rolled out a range of collateral which included a brochure, donation form, posters and postcards.