Caltex's HR booklet

Caltex Australia is an exciting place to work, offering excellent growth opportunities to existing and potential employees. The company wanted a vehicle that would communicate this message while reflecting the organisation’s warm, down-to-earth culture. Our design solution was a neat booklet, with a predominantly black cover featuring an image of a simple chair and desk and the words “More than a place to work...” It opened up to a vibrant, energetic double-page spread of a matrix of images of Caltex people in a variety of environments, accompanied by the words “...a place to grow” followed by colourful spreads that covered culture, career, community, brand, environment, learning, rewards and well-being.