Macquarie Matters digital magazine
One of our clients, Macquarie University, for which we write, design and print a twice-yearly alumni magazine, asked us to recommend a more user-friendly and interactive format in which to publish their magazine online – to be accessible to alumni around the world. At that stage, the print version was simply converted into a downloadable PDF and published on the university’s website. Our design and development team got to work and developed a cost-effective web application to give the magazine greater flexibility and reader appeal. It’s more user-friendly and versatile than an interactive PDF, and can be viewed equally effectively via a desktop or laptop browser as well as via mobile and tablet devices (like an iPad). Given the application template has already been developed, it’s much cheaper now for other clients to use our digital publishing platform for similar purposes.