eBay's Online Business Index

How do you turn market research data into a format that provides valuable insights into the dynamic area of online retailing? This was the challenge posed by global online retailer eBay after conducting a major survey of its top Australian sellers. Our solution: encapsulate the key strands of the research in a compelling narrative, highlight the most important findings with engaging visuals and bring the data alive in seller case studies. The result: a 12-page report that can be distributed both electronically as well as in printed format. Now in its third year, the eBay Online Business Index not only gives eBay a vehicle with which to talk to government and media, but also provides this increasingly important sector in the Australian economy with an opportunity to express its views.

http://media.ebay.com.au/Resource/13/Docs/OBI2_FINAL_ONLINE_LR.pdf