Businesswriters & DesignFriday September 10, 2010

AEMC brand strategy

An obvious challenge for organisations in the year ahead will be to achieve more with less. But that doesn’t mean the quality of your communications material must suffer. A job we’ve recently completed for the Australian Energy Market Commission (who writes the rules for the energy market) is a case in point. The AEMC publishes reports, reviews, Rules, guidelines and standards for both electricity and gas markets – and the AEMC Reliability Panel publishes a separate series of documents again.

We provided an information strategy for both the AEMC and the Panel that efficiently sign-posted documents at all the stages of consultation. We also applied a consistent ‘look and feel’ through all PowerPoint presentations, information and Q&A fact sheets, and provided Word templates for all branded material. These were fed into an e-publishing platform and all collateral can now be produced inhouse. To ensure brand guidelines are correctly applied, we produced an identity manual to accompany the project.

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