Our revolutionary new web app!
In the digital publishing world, tech people (who aren't publishing/communication specialists) often come up with solutions that are excitedly embraced at first, but fall out of favour because they don't give readers what they want.
Infographics: the answer to information overload?
Infographics – they’ve been called the language of the internet, visual essays or data visualisations, and they’re spreading rapidly. Thanks to information overload and the advent of digital and mobile technology, more and more readers these days ‘skim the surface’ rather than dive into narrative. Writers and designers are being challenged to cut down on unwieldy text and use their skills to tell visual stories that are easily and quickly understood.
Read more: Infographics: the answer to information overload?
BWD moves to Sydney CBD
After calling Sydney’s North Shore home for more than 20 years, Businesswriters & Design recently relocated to new premises in the Sydney CBD.
The ultimate secret to good writing
What’s the ultimate secret to good writing? A transition that allows readers to move smoothly from a previous topic to a new one.
The new world of digital publishing
Mobile technology is testing the creative abilities of publishers like ourselves. We must devise viewing solutions that give easy access to content – and at the same time look so good that readers are drawn in to engage with the medium. As our company name indicates, marrying content and design in this way has always been one of our strengths.
How to use design to engage readers
Good graphic design can complement great writing to engage readers and deliver more effective company communications. Indeed the two in combination can produce a result far stronger than you’d get from text alone.
Write your way to success
We vividly remember a respected marketing guru telling us: “I can’t see the point of email, it will never catch on.” Predicting the future was obviously not his strong point. In the decades since that conversation, email – and more recently, social media –has changed the way we communicate. The ability to communicate well has become vital to career success.
Five tips for better speeches
The first speech I ever wrote was for a chairman of a bank. I’d written the letter to shareholders in his annual report and he asked me to prepare his speech for the annual general meeting. I accepted with alacrity. When the day of the AGM arrived, I snuck into the back of the hotel function room where it was being held and settled down to listen to him deliver my pearls of wisdom.
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