An obvious challenge for organisations is always to achieve more with less. But that doesn’t mean the quality of your communications material must suffer. A job we completed for the Australian Energy Market Commission is a case in point. Following a re-brand of the organisation’s identity that provided a consistent “look and feel” through all stationery, PowerPoint presentations, document covers, information and Q&A fact sheets, we provided Word templates for all its branded material. These were fed into an e-publishing platform and all collateral can now be produced inhouse. To ensure brand guidelines are correctly applied, we produced an identity manual to accompany the project.
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