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Lion appoints Businesswriters & Design to produce sustainability report
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Businesswriters & Design appointed to major Government creative and design services panel
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Businesswriters & Design hits the right note for the Australian Dental Association
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Businesswriters & Design donates annual reports to NSW State Library
Latest designs
Tough Goals: Asian nations struggle to measure up to the world's most ambitious development goals
In the teeming slum of Comilla, Bangladesh, 17-year-old Shamima Shetu goes door-to-door armed with a painting: one side shows the world where water is dirty and sanitation practices poor; the other, where water is clean and community sanitation good.
Good design = good ROI
We seldom have the data to prove that good design provides a good return on investment. So when a client gave us the evidence and encouraged us to share it, we jumped at the chance.
Write your way to success
We vividly remember a respected marketing guru telling us: “I can’t see the point of email, it will never catch on.” Predicting the future was obviously not his strong point. In the decades since that conversation, email – and more recently, social media – have changed the way we communicate.
Keep it simple – you'll be in good company
Once, in England, I saw a police report on which a constable had written: “The aforementioned suspect then insofar as various members of the constabulary have been able to ascertain with any certainty effected a burglarious entry into the said premises.” It’s always stuck in my mind. Why didn’t he just write, “he broke in”?
Five tips for better speeches
The first speech I ever wrote was for a chairman of a bank. I’d written the letter to shareholders in his annual report and he asked me to prepare his speech for the annual general meeting. I accepted with alacrity. When the day of the AGM arrived, I snuck into the back of the hotel function room where it was being held and settled down to listen to him deliver my pearls of wisdom.
The profound influence he’s had on the the visual culture of his country was recognised in February this year when Professor Erik Spiekermann received a lifetime achievement award from the German government. We have great architects and designers, Spiekermann says, but what we need is a culture of clients who understand that design is not just about aesthetics but about making communication more open and accessible.
Ask Amanda
Q. Where I am using a colon in a sentence to introduce a question, should that question begin with a capital letter?
A. The Commonwealth of Australia’s Style manual sheds useful light on this one. When you are posing just one question in your sentence, they say, you need not use a capital letter. For example...
“I have had the pleasure of working with BW&D on many and varied communications projects over the past eight years. They focus, first and foremost, on finding solutions to make their clients' lives easier. Their copywriting and graphic design work is outstanding. Most of all I appreciate their strategic approach, which supports the long-term goals of the organisations they're working with, and their intelligent planning.”
Pauline Gregg, Head of Sustainability & Public Affairs, Stakeholder Relations, St.George Bank
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